Chicago, IL (PRWEB) April 23, 2012
At a time when many businesses are closing shop, Jacobs Agency is celebrating 15 years in business. Founded by advertising entrepreneur, Tom Jacobs, the thriving Agency recently announced their rebranding, which included a new philosophy, visual identity and website, reflecting their holistic approach to marketing communications services.
Since 1997, Jacobs Agency has been synthesizing complex business issues into tangible business value for clients in multiple industries. Clients are attracted to Jacobs Agency?s sharp insight, relevant creative and proven ability to reach target audiences on multiple levels. The firm has handled marketing for national clients and culture-shifting events, such as ComEd during energy deregulation and Ameritech during area code changes. The award-winning agency also helped launch satellite TV for United States Satellite Broadcasting.
Jacobs Agency has been repeatedly recognized by prestigious industry institutions. The Agency has made BtoB Magazine?s annual list of top agencies for four years and has been named a ?top fastest-growing company? by Inc. 500 every year since 2009. Jacobs Agency has also won awards from the Business Marketing Association(BMA) and the Association of Marketing and Communication Professionals (AMCP), which hosts the annual MarCom Awards.
?It?s humbling to have received so many accolades in our history,? said Jacobs. ?Given the fluctuating state of the economy over the last couple of years, we?re just grateful to still be in business, let alone recognized for it! Ultimately, we have to attribute our successes to the clients who have chosen to work with us, many who?ve partnered with us for years.?
Jacobs Agency began as a one-man organization born out of a passion for the industry and the need for survival. ?I created Jacobs Agency after losing my job. I was a dad with a toddler, a baby on the way, and a new mortgage,? Jacobs explained. ?I invested some money and started calling on my contacts looking for opportunities. Since it was just me at the beginning, my capabilities were limited. It was tough to get off the ground, but clients had faith in me. Within a year, I hired a staff of five and signed an office lease in the River North neighborhood of downtown Chicago. It has been amazing to see the industry ? and our business ? grow over the years.?
One key element for any business owner is to establish and evolve a vision for the company. ?Initially, my vision for Jacobs Agency was to provide full-service capabilities, marrying tactics to smart planning and strategy. And we delivered on this,? Jacobs said. ?Since then, we?ve grown into an agency that adds sharp insights to smart planning and strategy. Our process has become about the application of thought, not just thought.?
With experience comes the wisdom of hindsight. Over their 15 years in business, Jacobs Agency has faced as many challenges as triumphs. In honor of their anniversary, the Agency has compiled a list of the top 15 lessons learned from the last decade and a half:
1.